A set of tools for running PPC campaigns, SEO optimization, and social media management.


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SEMrush is feature-rich tool. Similarly, to other Internet marketing tools available on the market it can do keywords research, rank tracking, backlink analysis, and content optimization. However, there is one feature that makes it really stand out - PPC research.

SEMrush continuously parses Google SERPs for millions of keywords and collects the information about the ads that are being displayed. You can then see what websites are bidding for particular keywords and the ads that they are using. Certainly, the data is not 100% complete, since SEMrush cannot have access to all the possible keywords, but anyway the data that you are getting is more than enough. I am using this tool to get new ideas for ads, banners, and landing pages.

Another thing many users might like about SEMrush are the reports, dashboards, and widgets. SEMrush throws at you loads of well structured fancy charts, graphs, and spreadsheets. That makes reporting easier but at the same time it may be a bit overwhelming for newcomers to the Internet marketing. Ir is more important to understand what to do with the information that you are acquiring. For example, how should it help you to know that according to SEMrush a competitor has acquired a few more links than you during this week? But their rankings started off south?

Who is it for?

If you've got stuck with your new PPC campaign and need more inspiration - check out SEMrush.

If you are working in the environment where presenting graphs and charts is more valuable than actually getting things done, SEMrush is a real treasure for you. You can please your bosses with dozens of piecharts and spreadsheets everyday. Otherwise, the tool is not worth the investment.


First and for most, SEMrush is a reporting tool. Among other things it provides data about:

  • Keyword and ranking data - list the keywords your competitors are ranking for, find new competitors, track keyword rankings.
  • PPC research - list the keywords the competitors are bidding for, monitor their ad copies and landing pages.
  • Backlink analysis - find and analyze backlinks pointing to a domain or URL.
  • Site Audit - the tool checks your website's health, detects tech issues, and provides some insights for content optimization.
  • Product listing ads - collects the information about your PLAs and PLAs of your competitors.

SEMrush markets a dozen more different tools but, generally speaking, they boil down to the 5 core features mentioned above.